ANFR, the French spectrum management agency, regularly publishes information about exposure to electromagnetic fields (EMF). Ofcom in the UK and other administrations are carrying out similar work. They hope that this will help to reassure people that 5G is not a health risk. But Gilles Brégant, the head of ANFR,… Read more...

One part of spectrum management is helping the public understand the effect that using the airwaves has on human health. The best scientific opinion tells us there is no danger if the safety limits are observed, but many people believe there is a health risk. This new PolicyTracker Dossier tries… Read more...

How should companies and public bodies respond to the emotive messages that have made anti-5G campaigns so effective? In a previous Research Note we analysed anti-5G narratives, here corporate communications expert Dr Mary Longhurst examines existing industry messaging on 5G and considers how it can be improved. Read more...

The arson attacks on mobile masts last year, fuelled by online rumours of a link between 5G and COVID-19, demonstrated the power of campaigns against the new technology. The industry usually reacts with facts and sober analysis, but this doesn't cut through to the significant minority who continue to worry… Read more...

For decades individuals and organised groups have lobbied against mobile phones claiming health risks, but the recent anti-5G campaigns have had an unprecedented impact. Messaging penetration has been estimated at 50% and never before have these campaigns led to arson attacks on base stations. In this Research Note we examine… Read more...

Arson attacks on 5G masts, fuelled by misinformation on social media have made policy-makers and the wireless industry reconsider the effectiveness of their own EMF communications strategies. This was the topic of our recent webinar: EMF getting the message across. Your can watch a recording of it by signing up… Read more...

In association with Epoch Strategic Communications, PolicyTracker can help improve your messaging on EMF issues. Which audiences should you be targeting? How can you reach them? How can you build trust? How should this integrate into wider communications and organisational strategies? How should you address health concerns? What can be… Read more...

Every new generation of mobile technology is met by opposition from people who claim its radio waves cause adverse health effects. 5G has been no different. The devices and spectrum may vary, but the fears are the same. Rollouts have faced particularly strong resistance from local councils who are trying… Read more...

Reassuring the public about the safety of mobile networks has never been harder. The rise of social media has allowed those with health concerns to spread their message as never before, while the COVID-19 pandemic has provided a fertile breeding ground for conspiracy theories. Next week's webinar, EMF: getting the… Read more...

Who should we use to publicise messages about EMF? Scientists, engineers or... comedians? Scientists at the World Health Organisation tell us that mobile phones carry no known health risk as long as emission limits are observed. Engineers at regulators and operators check that those limits are followed. But is a… Read more...