Over the past few months PolicyTracker has published articles and organised a webinar on strategies for communicating messages about EMF (electromagnetic frequencies).
Our latest Research Note considers how industry can improve its approach and is written by a corporate communications expert, Dr Mary Longhurst. This follows on from a previous Note which asked why anti-5G campaigns have been so successful.
Together with other articles this forms a new EMF Messaging Dossier which we have made open access as a contribution to a subject plagued with disinformation and conspiracy theories.
How should companies and public bodies respond to the emotive messages that have made anti-5G campaigns so effective?
For decades individuals and organised groups have lobbied against mobile phones claiming health risks, but the recent anti-5G campaigns have had an unprecedented impact.
Arson attacks on 5G masts, fuelled by misinformation on social media have made policy-makers and the wireless industry reconsider the effectiveness of their own EMF communications strategies.
Fifteen EU member states have urged the European Commission to come up with a “communications strategy” to counter misinformation about 5G.
Who is your first stop for health advice? The world’s leading scientists, or a man who thinks “tall, blood-drinking, shape-shifting reptilian humanoids from the Alpha Draconis star system, now hiding in underground bases, are the force behind a worldwide conspiracy against humanity”?
French spectrum agency ANFR has concluded that 5G multiple input multiple output (MIMO) systems are safe, partly because they resemble the behaviour of Parisian waiters.
Speakers at PolicyTracker’s recent webinar said that while 5G technology is unlikely to pose health risks, there are gaps in knowledge that must be frankly acknowledged to debunk EMF disinformation.
In the second of a series of articles about electromagnetic fields (EMFs) in the age of 5G, we take a look at beamforming. This is considered an essential feature of 5G base station antennas, but some argue that it will mean that current EMF exposure limits need to be reassessed.