Tag: EMF messaging
New Dossier and Research Note on mobiles and health
Apr 16, 2021
by PolicyTracker

Over the past few months PolicyTracker has published articles and organised a webinar on strategies for communicating messages about EMF (electromagnetic frequencies). Our latest Research Note considers how industry can improve its approach and is written by a corporate communications expert, Dr Mary Longhurst. This follows on from a previous… Read more...

How should we communicate messages about mobiles and health?
Apr 16, 2021
by PolicyTracker

One part of spectrum management is helping the public understand the effect that using the airwaves has on human health. The best scientific opinion tells us there is no danger if the safety limits are observed, but many people believe there is a health risk. This new PolicyTracker Dossier tries… Read more...

Anti-5G campaigns: meeting the communications challenge
Apr 16, 2021
by Mary Longhurst

How should companies and public bodies respond to the emotive messages that have made anti-5G campaigns so effective? In a previous Research Note we analysed anti-5G narratives, here corporate communications expert Dr Mary Longhurst examines existing industry messaging on 5G and considers how it can be improved. Read more...

Australian consultation on proposed changes to class licences
Mar 10, 2021
by Toby Youell

The Australian Communications and Media Authority is consulting on proposed changes to some of its class licences to include references to equipment rules. This follows recent legislation that replaces the ACMA's power to make standards with a power to make rules. The consultation also includes proposals related to harmonising EMF… Read more...

Why have anti-5G campaigns been so successful?
Feb 18, 2021
by Martin Sims

For decades individuals and organised groups have lobbied against mobile phones claiming health risks, but the recent anti-5G campaigns have had an unprecedented impact. Messaging penetration has been estimated at 50% and never before have these campaigns led to arson attacks on base stations. In this Research Note we examine… Read more...

Use targeted messaging and honesty to fight 5G EMF concerns
Feb 05, 2021
by Dugie Standeford

Speakers at PolicyTracker's recent webinar said that while 5G technology is unlikely to pose health risks, there are gaps in knowledge that must be frankly acknowledged to debunk EMF disinformation. Read more...

Poll: anti-5G groups are better at campaigning than the wireless industry
Feb 04, 2021
by PolicyTracker

Arson attacks on 5G masts, fuelled by misinformation on social media have made policy-makers and the wireless industry reconsider the effectiveness of their own EMF communications strategies. This was the topic of our recent webinar: EMF getting the message across. Your can watch a recording of it by signing up… Read more...

Watch a recording of our EMF webinar and download presentations
Feb 04, 2021
by PolicyTracker

If you weren't able to join our EMF: getting the message across webinar, then you can watch a recording of it on demand and download the presentations at our webinar archive. Read more...

Strategic advice on EMF messaging
Feb 04, 2021
by PolicyTracker

In association with Epoch Strategic Communications, PolicyTracker can help improve your messaging on EMF issues. Which audiences should you be targeting? How can you reach them? How can you build trust? How should this integrate into wider communications and organisational strategies? How should you address health concerns? What can be… Read more...

EMF: a localised concern or a global threat?
Feb 01, 2021
by Manuel R. Marti

Every new generation of mobile technology is met by opposition from people who claim its radio waves cause adverse health effects. 5G has been no different. The devices and spectrum may vary, but the fears are the same. Rollouts have faced particularly strong resistance from local councils who are trying… Read more...